As personal computers became affordable, must-have gateways in the late 1990s, individual models took a backseat to larger brands. Dell didn't bother advertising special model names. It just advertised one major : cheap. When Apple made a comeback with iMacs, and later MacBooks and MacBook Pros, you were either a Mac person or a PC person. Whether that PC was a Dell, or an HP, or an ASUS didn't make much difference.